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专利名称：SYSTEM AND METHOD FOR ESTIMATING
POTENTIAL UNIQUE ONLINE USERS ANADVERTISEMENT CAN REACH
发明人：Ming Lei,Renjie Jiang,Kenneth R. Alton,Varun
Chirravuri,Russell W. Quong,AbhinaySharma,Oren E. Zamir,Xing Yu,ZhengzhuFeng
申请号：US13246609申请日：20110927
公开号：US20150193811A1公开日：20150709
专利附图：
摘要：Methods, systems, and computer programs encoded on a computer storagemedium include receiving, from an advertiser, advertisement criteria associated with anadvertisement, the advertisement criteria comprising a first set of criteria and a budgetand/or a bid, the advertisement criteria to be used in advertisement auctions for whichthe advertisement is to be considered for display to users performing online actions;determining a number of users for whom the advertisement was a candidate to be shownbased on the first set of criteria associated with the advertisement, but to whom theadvertisement was not shown based on the budget and/or bid of the advertisementduring a particular period of time; and providing, in a report, information relating to thenumber of users.
申请人：Ming Lei,Renjie Jiang,Kenneth R. Alton,Varun Chirravuri,Russell W.Quong,Abhinay Sharma,Oren E. Zamir,Xing Yu,Zhengzhu Feng
地址：San Jose CA US,Santa Clara CA US,Mountain View CA US,Medfield MA
US,Sunnyvale CA US,Los Altos CA US,Los Altos CA US,Santa Clara CA US,Sunnyvale CA US
国籍：US,US,US,US,US,US,US,US,US
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