Abstract: Tsingtao Brewery Co., Ltd. was established in
1993. It is China's historic beer manufacturers, ranking first in China's beer industry, among the top 500 global brands. As the leader in the Chinese beer, Tsingtao Brewery has been regarded Shandong market as their market, the overall trend of the overall trend of the market in Shandong Qingdao beer has an important influence. Therefore, in-depth analysis of the environment of the Tsingtao Brewery in Shandong market position and what strategy should be taken to the Shandong market, Tsingtao Brewery to continue China's beer industry leader ranks, itself an important strategic decision invincible. Papers on China's beer industry operating environment for analysis and Combination of Shandong beer market environment, the demand for beer market in the Shandong region, beer consumption behavior characteristics Beer production and distribution, the contents of the beer market competition, the main competitor of the beer market to carry out comprehensive research reserved.
论文摘要：青岛啤酒股份有限公司成立于1993年，它是中国历史
悠久的啤酒制造厂商，居中国啤酒行业首位，跻身世界品牌500强。做为中国啤酒行业的龙头老大，青岛啤酒一直以来都把山东市场作为自己的重要市场，山东市场的整体态势对青岛啤酒的整体态势具有重要影响。因此，深入分析青岛啤酒在山东市场所处的环境以及对山东市场应采取怎样的策略，是青岛啤酒继续雄居中国啤酒行业老大，使自身立于不败之地的一项重要战略决策。
论文对我国啤酒行业经营环境进行分析，并结合山东地区啤酒市场环境分析，对山东地区啤酒市场需求、啤酒消费行为特点、啤酒产能分布、啤酒市场竞争态势、啤酒市场的主要竞争对手等内容展开全面研究。
